Cleans, Soothes and Deodorises. Gentle and Mild Shampoo with baking soda, for puppies, kittens, dogs and cats, is a specially formulated soap free blend of baking soda, chamomile and gentle cleansing ingredients. Baking Soda is an effective deodorising agent with the ability to neutralise, not just mask, odours. It effectively cleans and deodorises while moisturising the skin and is ideal for use on pets with dry, irritated or just plain smelly skin and coat. Particularly suitable for use with long-term flea products.